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Selected work across brand, product, and growth.
From a first idea to every customer touchpoint.
At a glance
- Creative Director
- Introduce a completely new hardware product under an existing trusted brand while competing against established pet technology brands on retail shelves.
- Rather than leaning into familiar pet-tech aesthetics, we grounded the launch in Life360's existing brand language—warm, human, and safety-first. The challenge wasn't simply introducing a pet tracker. It was extending an established brand into physical hardware while making pets feel like another member of the family. The emotional foundation of the campaign centered around bringing your favorite people, pets, and things together inside one trusted experience.
- Sold out during the initial member launch within the first few weeks. More than 10,000 new pet profiles were created shortly after launch. Successfully introduced Life360's first physical hardware product while extending the brand into an entirely new product category.
View Project
At a glance
- Creative Director
- Balance two brand systems—Tile's utilitarian tech identity and Disney's character-driven world—without either feeling diminished.
- The creative direction leaned into character personality rather than treating Disney as decoration, choosing moments and expressions for each character that matched how the product would actually be used and carried.
- The partnership gave Tile a credible entry point into a licensed, character-driven retail segment it hadn't competed in before.
View Project
At a glance
- Creative Director
- Translate complex aerospace engineering into a story that felt exciting and clear without oversimplifying or talking down to the audience.
- Rather than relying on photography of hardware, the direction used illustration to show the invisible—flight paths, staging, and sequence—so the story could be told before a single photo existed.
- The experience became the primary reference point for explaining Virgin Orbit's technology to non-technical audiences, including press and partners.
View Project
At a glance
- Senior Designer / Art Director
- Challenge narrative to be added.
- Digital-first storytelling for product launches, spanning nixon.com, email, campaign, and photography systems.
- Results to be added. No outcome data supplied yet.
View Project
At a glance
- Creative Director
- Challenge narrative to be added.
- Color strategy, product development collaboration, and packaging direction across multiple seasonal Tile hardware color launches, including the Earth Tones collection and an earlier seasonal color NPI.
- Results to be added. No outcome data supplied yet.
View Project
At a glance
- Creative Director
- Challenge narrative to be added.
- Creative direction for a playful pet lifestyle brand, refreshed across content and digital.
- Results to be added. No outcome data supplied yet.
View Project
At a glance
- Creative Director
- Challenge narrative to be added.
- A photography-led campaign celebrating the people behind healthcare, carried across OOH and environmental applications.
- Results to be added. No outcome data supplied yet.
Flame Broiler
At a glance
- Creative Director
- Challenge narrative to be added.
- Brand identity and visual system work for a recognizable fast-casual restaurant brand, carried into the physical restaurant experience.
- Results to be added. No outcome data supplied yet.
View Project
At a glance
- Creative Director
- Challenge narrative to be added.
- A tight, highly visual seasonal campaign bringing Nekter's Skoop product to life across photography, digital, and retail.
- Results to be added. No outcome data supplied yet.
Milwaukee Brewers / Sports Marketing
Milwaukee Brewers / Sports Marketing
Bringing a sports brand to life inside the ballpark and beyond.
View Project
At a glance
- Senior Designer
- Challenge narrative to be added.
- Sports marketing and experiential creative for the Milwaukee Brewers, from in-stadium signage and fan promotions to apparel and social content.
- Results to be added. No outcome data supplied yet.
Orchid Essentials
At a glance
- Creative Director
- Challenge narrative to be added.
- End-to-end brand building for a consumer wellness product, from naming and identity through packaging and go-to-market.
- Results to be added. No outcome data supplied yet.