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Virgin Orbit
Created a digital experience that made complex aerospace technology more approachable through web design, illustration, and storytelling.
- Virgin Orbit
- Creative Director
- 2021
- Creative Direction, Web Design, Illustration
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The story at a glance
- Creative Director
- Translate complex aerospace engineering into a story that felt exciting and clear without oversimplifying or talking down to the audience.
- Rather than relying on photography of hardware, the direction used illustration to show the invisible—flight paths, staging, and sequence—so the story could be told before a single photo existed.
- The experience became the primary reference point for explaining Virgin Orbit's technology to non-technical audiences, including press and partners.
A digital experience built to make Virgin Orbit's air-launch rocket technology understandable and compelling to a general audience, not just aerospace insiders.
Virgin Orbit's launch technology was genuinely novel—launching rockets from a modified 747—but difficult for a general audience to understand from technical descriptions alone.
Translate complex aerospace engineering into a story that felt exciting and clear without oversimplifying or talking down to the audience.
Build a web experience that used illustration and structure to make the launch process intuitive at a glance, then rewarded closer reading with real depth.
Creative Direction
Web Design
Illustration
UX
Brand
Creative Direction imagery
Rather than relying on photography of hardware, the direction used illustration to show the invisible—flight paths, staging, and sequence—so the story could be told before a single photo existed.
Retail + Go-to-Market imagery
The site launched alongside Virgin Orbit's public visibility push, becoming the primary digital resource press and partners used to understand the technology the moment it mattered most.
The experience became the primary reference point for explaining Virgin Orbit's technology to non-technical audiences, including press and partners.
This project reinforced how much clarity work happens before any visual design—getting the sequence of information right mattered more than any single illustration.