A creative perspective shaped across industries.
Over the past decade, I've helped build brands and lead creative work across marketing agencies, sports, consumer products, technology, healthcare, and health & wellness.
Each industry has helped shape the way I think—how I approach audiences, lead creative teams, and tell stories that solve real business problems.
Brands that make you feel are the ones people remember.
Creative leadership is about creating clarity, building trust, and giving great ideas room to grow.
Strong systems don't replace creativity—they create space for it.
The best work happens when strategy, storytelling, and execution move together.
Life360
Design Director
- Lead Life360's global brand design organization end-to-end—lifecycle, campaigns, paid, social, retail, and product marketing—for hardware and digital alike.
- Partner directly with Product, Hardware, and Marketing leadership to evolve the brand system and bring new hardware experiences to market worldwide.
- Direct photography and video production end-to-end, turning one-off shoots into a scalable creative engine.
- Own global retail creative, from merchandising to packaging to the full in-store launch experience.
Life360
Managing Associate Creative Director
- Expanded the team's remit across lifecycle, retail, paid, social, and product marketing as the brand's ambitions grew.
- Built the creative systems and review process that made high-quality work repeatable, not just possible.
- Mentored a growing roster of designers, raising the bar on craft while scaling the organization underneath it.
Life360
Managing Art Director
- Led creative through Tile's integration into Life360, keeping the brand steady as two teams became one.
- Built the cross-functional relationships with Product, Hardware, and Marketing that later defined the role.
- Raised the creative bar on early work, setting the standard that carried into broader organizational leadership.
Tile
Creative Lead
- Led creative through Tile's acquisition by Life360, holding the brand together through real organizational change.
- Directed photography, packaging, and integrated launches for Tile's core product line.
- Put creative systems in place that later scaled across the combined Life360 organization.
Nixon
Senior Designer / Art Director
- Directed eCommerce-first creative across major product launches, web, email, and social.
- Co-led the redesign of Nixon's shopping experience with Product, rethinking the path from browse to checkout.
- Built campaign systems that carried consistently from concept through launch across every channel.
- Art directed lifestyle and product photography, building a brand asset library made to scale.
Smashtech
Art Director
- Led brand and launch creative across a portfolio of DTC health and wellness products.
- Built multiple brands from the ground up—naming, identity, packaging, Amazon, and launch campaigns.
- Directed photography and lifecycle marketing that carried each brand's voice from shelf to inbox.
- Connected brand strategy directly to measurable growth, not just polished output.
Gigasavvy
Art Director
- Led an in-house design team, raising the creative bar across a full roster of client accounts.
- Built brand identities, launch campaigns, and visual systems from strategy through execution.
- Partnered with development to launch Shopify eCommerce experiences that turned strategy into a working site.
- Directed photography and campaigns for brands including Toshiba, Virgin, Hi-Chew, Flame Broiler, and Zippy Paws.
Milwaukee Brewers
Senior Designer
- Developed fan promotions and stadium experiences from concept through live rollout.
- Designed environmental graphics, signage, apparel, and in-stadium moments seen by thousands each game.
- Directed promotional photography, video, and social content that carried the brand beyond the ballpark.
- Learned firsthand how a brand comes to life at scale, in a physical space, in front of a real audience—the foundation everything since has built on.
Disney Virgin Amazon Toshiba Life360 Tile Hello Kitty / Sanrio HBO Max Hi-Chew Nixon Nekter Zippy Paws Monster Johnny Rockets Flame Broiler Milwaukee Brewers West Coast University American Career College
Most of my time outside of work belongs to my wife and our three kids. I'm inspired daily by my surroundings and try to be as present as possible.
I'm an avid sports fan, and I'm always tinkering with something—a side project, a piece of furniture, or whatever needs building.
I'm also genuinely curious. I like learning how things work, whether it's a new tool, a recipe, or an entirely new industry.