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A direct mail piece that was made to highlight the upcoming games and promotions. The mailer was a 3 fold piece that opened up into a large poster. The goal was to give the consumer an informational piece that also had a staying factor with the inside poster.
After the team came off a bad year and went into a rebuild. We had to think about emphasizing the fan experience and to try and stay away from current player usage. I decided to highlight some of the Brewers greats, from the 60's to now, for the inside poster. This would appeal to not only the younger fan base, but also the longtime fan.